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MOUNT PLEASANT, SC (November 20, 2020) – Mount Pleasant Council Members Kathy Landing, Gary Santos and Laura Hyatt, along with Mount Pleasant Chamber of Commerce Director of Development Rebecca Imholz, joined owners Emarie June and Mary White at the ribbon cutting ceremony of Straccio Rico, located at 1405 Ben Sawyer Blvd.
Straccio Rico is a fashion-conscious company choosing sustainable fashion over fleeting trends. It was founded in October 2018 by Emarie June and Marty White, a granddaughter and grandmother teamed up with a mission to promote Wayuu mochila bags made by indigenous women in Riohacha, Colombia.
Wayuu crocheted bags is a dying art with the younger generation of the indigenous Wayuu community, who are choosing more modern offerings of fashion. This is leading to fewer indigenous women opting to make a living from crocheting. It has also led to the Wayuu community turning away from an amazing art form to seek out more modern means of earning a living.
Marty White, Owner, of Straccio Rico commented “We have made it our mission to help preserve the culture and traditions of the Wayuu community by providing them with a platform to showcase their beautiful art and the opportunity to grow their businesses, earning more money instead of struggling on street markets in hope of selling a single bag.”
The success of Straccio Rico motivated and inspired the owners to add more indigenous products made in South America and before long, Straccio Riccio began featuring clothing, jewelry, bathing suits and leather goods.
By compelling fashion consumers to create a positive impact by choosing sustainable products that highlight the creativity of an artisan community for their upliftment. Emarie June, owner, commented “We are dedicated to changing the way people shop. We are so excited to be part of such a supportive local community!”
Straccio Rico has now grown in popularity and is dedicated to helping and empowering female artisans through ethical sourcing and honest production. Outlets include an online store, https://stracciorico.com, and a newly launched brick and mortar located at 1405 Ben Sawyer Blvd., Mount Pleasant, South Carolina.